Discussion Essay Example | Topics and Well Written Essays - 250 words - 130

Discussion - Essay Example The 2014 advertisement presents chicken & shrimp asApplebees’s major selling product. Bourbon street is mentioned as the place and the price is set at $20 for 2. The restaurant promotes the use of its delicacies as birthday specials and appeals to the middle-age group of people. The motto â€Å"Where fans know the best† is also used as a promotion strategy. The restaurant should consider establishing an exterior environment to connect more with the an audience (Lamb, Hair, & McDaniel, 2012). Both advertisements expose the products and services that California offers to its visitors. Some of the services include yoga, surfing, skateboards, and wineries. The California place is also established expansively to cater for the different services. Price estimates are not defined, but the advertisements target a group of visitors interested in enjoying these services in Calfornia. The motto â€Å"Find yourself here† is a promotion strategy that has been consistent. Both advertisements expose the products and services which constitute the events of the Olympics. But, the 2016 advert shows more events including athletics, karate, golf, volleyball, swimming, tennis and gymnastics among other games. The advertisement also establishes the place in Rio de Janeiro Brazil by showing an overview of the landscape. Also, the Rio 2016 Olympics logo is used for promotion purposes. However, the Portugese language used in the 2016 advert segments the market as compared to the 2008 advert that uses

Investigating circuit city comany Essay Example | Topics and Well Written Essays - 2000 words

Investigating circuit city comany - Essay Example This article basically illustrates the mistakes that Circuit City undertook before its eventual demise and how its archrival, Best Buy, continued to thrive on the contrary. Circuit City’s failure was not as a result of the downturn in the economy only; its principal failure was in its bad management over the course of the years. The article is well written as it gives us an idea of where Circuit City once was at the peak of the industry and how it slowly succumbed to the changing market, eventually giving up its position as the market leader to Best Buy. The writer also shows the differences in Best Buy and Circuit City; two companies which took entirely different approaches leading to one prospering to be the market leader and the other having to liquidate. The author also used simple and easy to understand writing style and vocabulary that is easy to comprehend. In this article, the writer seems to have one goal in mind and that is to give a clear explanation of Circuit City ’s failure. ... However, this article clearly illustrates this by providing the reader with an insight into what really happened to the second best electronic merchandise store. Circuit City to Shut Down By Parija B. Kavilanz This article also gives a detailed account of Circuit City’s filing for bankruptcy, the approval of the motion to liquidate its remaining stores and all the events that followed the decision to liquidate all the company’s assets. This article outlines how the company had been forced to close shop following its inability to pay up its debts, which shows that the values the company had adopted prior to this had all failed in achieving the company’s future objectives. What led to the unfolding of these events is also a question that is well documented in this article. Therefore, this article offers a reader the ending to the sad story of the now defunct Circuit City. The writer of this article had the intention of telling his readers how the company’s m ismanagement run the company down until it closed business. The whole process of how the company started by closing a number of shops and laying off workers is also illustrated in this article. This article shows the outcome of the stalled negotiations of Circuit City with its creditors and lenders; liquidation. The article gives a picture of the events that unfolded following the decision to liquidate all Circuit City’s assets. All the efforts that the company had undertook to save it from going under had all been in vain as Circuit City was forced to close shop. The liquidation process was from then on, all systems go! The author also uses a brilliant technique of leaving the reader in suspense by informing us that despite all the miscues that Circuit City took there was still hope that the company